Why Don’t You Join Boards?
We want Lateral Capital to play the role of mentor instead of governor. While we often look for “observer rights” in each company – primarily to judge the effectiveness of the Board process – we look to influence the CEO directly. We try to provide a steady stream of insights on how to best grow the enterprise; this based on both successes and failures in our past investments. Our experience is that “moving the company” in this way is much easier if we are not part of the Board. In fact, Lateral’s most successful influence tools have proven to be customer introductions and strategic insights, along with regularly scheduled CEO contact on everything from marketing ideas to patents.